Apple(s) Real Motivation Behind Creating the ipad

What was Apple's reasoning behind the creation of the iPad? Well, many have assumed that it was Apple's way of creating a device to fill the gap between the Macbook and the iPhone. But I got news for those people: they are wrong. I don't believe this was Apple's intention at all. I think there is something else to this — something big.

I am convinced that the iPad is a preview of the future that Apple envisions — a future where Apple has total control of the distribution of hardware, software, and everything in between on a full-blown computer platform.

In other words: I believe that Apple intends on moving all of their devices and hardware to an iPhone-like operating system that would unify all of Apple's products and empower the iTunes platform more than ever before, while also significantly reducing the control that any particular user has over his or her computer.

With the iPad, we are lead to think of as a tablet computer — when, in reality, it is an iPod Touch on steroids — but Apple seems to believe that this device could, with time, replace laptop computers for in-home usage. The iPad, like the iPhone and iPod Touch, is locked into the iTunes ecosystem. So we essentially have a locked-down computer that Apple has total control over. Well, the future has come early!



Think about it — what happens if Apple, in time, creates an operating system that is similar to the iPhone OS that runs on computers? Perhaps Apple could create a netbook-like device in the future that runs a custom version of the iPhone OS. This device would also be locked into the iTunes ecosystem as well, having users install traditional computer applications directly from iTunes.

Is it really that far fetched of an idea?

It makes sense (and it makes even more business sense). When you think about it, iTunes has really driven Apple to success. It is the platform that has started it all. There is also so much power and content within this platform that it can't be stopped. So, again, is it really difficult to imagine that Apple would envision having all of its hardware wired into this rich ecosystem of software and content? To have total control?

For yours truly, it would not be that difficult to imagine.

That said, it would be an incredible deviation from conventional operating systems. It would mean that Apple would have the total package with total control. Users would be buying into that ecosystem while being locked into it as well.

This would be the perfect scenario for a company like Apple.

The only question left is whether or not users would be willing to buy into this type of computing platform? (Actually, in retrospect, that is an absurd question.)